Optimism for progress
In 2010, Julia Higueras launched Anoche Tuve un Sueño [Last Night I Had a Dream], a publication bringing together people committed to sustainable thinking, which has ever since promoted initiatives with a positive impact on society.
This initial publication provided the seed for the Optimistas Comprometidas [Committed Optimists] Awards, set up 6 years ago to recognise the efforts of people in the fields of culture, journalism, research, institutions and science, who have made significant contributions to progress in their respective areas by promoting fairer and more diverse societies.
Over the years the Awards have become an unmissable gathering, and the Communication campaign has to a great extent been driven by all the individuals who have joined the Anoche Tuve un Sueño and Optimistas Comprometidos community. In this case our work has been to join with them in sharing a way of thinking in which we believe as an Agency.