Multiple sclerosis is unforeseeable, and in Spain is the second cause of disability among young adults, behind only traffic accidents.
Multiple sclerosis can shape a patient’s everyday life, but attitude, effort and a refusal to take things lying down provide the best support in dealing with the condition and halting its advance.
With the aim of conveying the other side of the disease, we have worked with the science and technology company Merck on a social campaign to empower the people who decide to fight back every day, through small or larger actions.
To this end we launched the #IveDecided campaign on social media, and designed an interactive filter on Instagram Stories. The movement created has received the support of people affected by multiple sclerosis who decided to take the step of making their condition known, along with public figures including Roberto Leal, Pepón Nieto, Diego Guerrero, Itziar Castro and Mario Sandoval.