The new electric mobility
June 2020 saw the initial presentation in Spain of Elektra Bikes, an Italian-designed brand of electric scooters that stand out for their speed, range and ease of charging.
The launch took place in Gran Canaria, the city where the two figures behind the brand were born, and was attended by the main distributors in the Canary Islands, as well as public authorities. And a Communication and Media Plan was launched, continuing through the autumn with the presentation in Madrid.
As part of a Growth Hacking strategy, our aim was to impact on related users and those who have already switched to a new model of urban mobility.