Atlético Madrid Foundation
Ecovidrio has always had particularly close ties to sport, with a presence at the main competitions in the fields of cycling, tennis, basketball, football and other sports.
Over the last two football league seasons, Ecovidrio has partnered the Atlético Madrid Foundation to launch a range of campaigns, including one with club manager Diego Simeone, encouraging Atlético and football fans in general to recycle glass.
Balboa coordinates the initiative and how it is communicated. We also recorded a piece at the Majadahonda Sports Complex, with creative work and production by the Cota y Gárate Agency, giving the Atlético manager the chance to explain what it means to really believe in a club, and how that belief can be transferred to the habit of recycling. Ecovidrio screened the feature in cinemas, and it was also organically distributed via different media and social media channels.